AppExchange has long been Salesforce’s main marketplace for apps, components, and services. Salesforce calls it the first and largest enterprise cloud marketplace, with over 13 million app installs.
With Agentforce and AgentExchange, Salesforce is adding a new layer to that marketplace model.
AgentExchange was launched by Salesforce in March 2025 as a trusted marketplace and community for Agentforce. At launch, Salesforce said it included more than 200 partners and hundreds of ready-made actions, topics, and templates that had passed security and customer reviews.
This does not mean AppExchange is disappearing. Salesforce describes the new AgentExchange as a unified marketplace of agents, apps, integrations, and experts across Salesforce and Slack. Salesforce also says this unified approach brings together AgentExchange, AppExchange, and the Slack Marketplace into one destination.
What is AgentExchange?
AgentExchange is Salesforce’s marketplace for Agentforce-related solutions.
It includes AI agents, actions, topics, templates, apps, integrations, Slack solutions, and MCP servers. Salesforce says customers can discover, evaluate, buy, and deploy these solutions from the marketplace or from Salesforce agent-building tools.
The main difference is that the marketplace is no longer only about apps that people install and open. It also includes capabilities that can be used by AI agents, an important change for ISVs.
Before, the main user of an AppExchange app was usually a person. That person could open a page, read instructions, click buttons, and follow a process.
With Agentforce, some functionality may also be used through agents, actions, APIs, flows, prompts, or MCP servers. Salesforce says Agentforce can turn existing workflows, prompt templates, Apex, and APIs into agent actions.
What changes for ISVs?
For ISVs, the user interface is still important. Salesforce users still need clear pages, useful components, and simple workflows.
But the UI is no longer the only part of the product to think about.
ISVs also need to look at the actions behind the screen.
For example, instead of thinking only about an “Inspection Page,” the reusable capability could be:
Complete Inspection
Instead of thinking only about a “Generate Report” button, the reusable capability could be:
Generate Report
These capabilities can be exposed through Salesforce tools such as Flow, Apex, APIs, Slack actions, and Agentforce actions.
This is why APIs and actions are becoming more visible in the Salesforce ecosystem. Salesforce’s MCP documentation explains that MCP helps AI apps and agents connect with tools and data sources using a more standard approach, instead of building a separate custom integration for every tool.
Metadata matters more
AgentExchange also makes metadata more important.
If an action is meant to be used by an agent, the name, description, inputs, and outputs need to be clear. Salesforce’s Agentforce materials describe agents as using instructions, actions, tools, and business context to complete work.
This means metadata is not only a technical configuration. It is also part of how a capability is discovered and understood.
A vague action name makes it harder to understand what the action does. A clear action name and clear parameters make the capability easier to use.
Trust is still central.
Trust remains a major part of the Salesforce marketplace model.
Salesforce says AgentExchange solutions are vetted for security and that admins can maintain control over data boundaries and API scopes.
This is important because an AI agent should follow the same data access rules as a human user. It should not access information the user cannot access, and it should not perform actions without the right controls.
For ISVs, this means secure APIs, permission-aware logic, and good governance remain essential.
Where Visual Context Fits
Another practical point is context, something SharinPix knows better than anyone.
Salesforce describes Agentforce as relying on data and context from internal and external sources to help agents take relevant actions. In many service workflows, part of that context is visual.
A case may contain text saying that a product is damaged. A photo can show the actual damage. A work order may say that a repair was completed. A before-and-after image can show the condition before and after the work. An inspection may contain form answers. Photos can show the real condition of the asset.
This is where visual data becomes relevant to the AgentExchange discussion.
SharinPix provides Salesforce image management features, including photo storage, image editing, annotation, and support for many image formats. SharinPix Forms also support data capture in Salesforce and can include media such as images, videos, scanned documents, sketches, and signatures.
So the link to AgentExchange is not only about storing images. It is about having photos, forms, and field evidence connected to Salesforce records, where they can support business processes.
The bigger question
AgentExchange is not the end of AppExchange. Based on Salesforce’s own description, it is an expansion of the marketplace model.
AppExchange focused mainly on apps and services.
AgentExchange adds agents, actions, templates, Slack solutions, integrations, and MCP servers to the same marketplace conversation.
For ISVs, the question is no longer only:
Is my app AppExchange-ready?
It is also:
Can my solution expose clear, secure, and reusable capabilities for the Agentforce ecosystem?
Want to Chat with the SharinPix Visual Experts on AgentExchange Evolutions?
You can chat with us live on any of our Salesforce AgentExchange listings. There, you’ll also be able to learn how SharinPix can help field teams better document their jobs using our Offline Mobile Forms App, or how Salesforce professionals can leverage visual elements in their records using our Images App.
Check it all out here:
SharinPix on the SharinPix AgentExchange
